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The American Society for Bioethics and Humanities promotes the exchange of ideas and fosters multidisciplinary, interdisciplinary, and inter-professional scholarship, research, teaching, policy development, professional development, and collegiality among people engaged in clinical and academic bioethics and the medical humanities.
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ASBH’s Logo
ASBH held a logo design contest for its new logo beginning in May 2006. The new logo was approved by the ASBH Board of Directors in October 2006. We thank the ASBH membership for its many thoughtful submissions and congratulate member Kathryn Hinsch for her winning logo design. The following description of the logo is from the logo designers, Kathryn Hinsch and Gina Sullivan of the Women's Bioethics Project.
About the Logo
We've modernized and simplified, taken the abstract and made it concrete, giving the ASBH's logo a bold new design while preserving the strength and character of the organization. The chosen color is similar to the previous logo’s color, but the simple, strong graphic and clean, crisp typeface gives it new life and direction. The subtle variation in color from the B to the H represents the differences in the disciplines, but also symbolizes their symbiotic relationship. One of the key design characteristics of the new logo is the use of the plus sign--a universal symbol for "and". We thought that it was much stronger than spelling out the actual word and it shows the working together of the two disciplines in a harmonious way. It also symbolizes and honors the organizations' history: the 1998 consolidation of three existing associations in the field; the Society for Health and Human Values (SHHV), the Society for Bioethics Consultation (SBC), and the American Association of Bioethics (AAB). The new logo works equally well in printed as well as online materials.
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